Festivals in India are not just about traditions and celebrations but also about bringing home something new and auspicious. For automakers, these occasions serve as the perfect time to offer attractive deals to customers. Tata Motors, one of India’s leading car manufacturers, has rolled out its Onam Campaign 2025 in Kerala, bringing benefits of up to ₹2 lakh across its wide range of vehicles.
This festive campaign is designed to make car ownership easier and more rewarding for customers looking to buy premium SUVs, hatchbacks, or EVs during the season. From special finance schemes to extended warranty packages, the Onam campaign reflects Tata Motors’ strategy to strengthen its customer base in Kerala, a region that has always been one of the strongest markets for the brand.
Why Onam is Special for Automakers
Onam, the harvest festival of Kerala, is celebrated with grandeur and is considered an auspicious time for major purchases. Car dealerships across Kerala see a surge in footfall during this time, as families prefer buying new vehicles to mark prosperity and new beginnings. Recognizing this, Tata Motors has curated exclusive offers, catering to both traditional car buyers and the new generation of EV enthusiasts.
Key Highlights of Tata Motors’ Onam Campaign 2025
- Benefits Up to ₹2 Lakh
- Discounts, exchange bonuses, and special festive pricing are being offered across popular models like Harrier, Safari, Nexon, Punch, Altroz, and Tiago.
- Customers opting for premium trims stand to gain maximum savings.
- Attractive Finance Schemes
- Easy EMI options starting at affordable rates.
- Low down-payment plans to encourage first-time car buyers.
- Tie-ups with leading banks in Kerala for instant approvals.
- Exclusive EV Offers
- With the growing demand for electric cars, Tata Motors is offering festive bonuses on its EV range including Tata Tiago EV, Tigor EV, and Nexon EV.
- Additional benefits include free home charger installation and discounted charging packages.
- Extended Warranty and Service Packages
- Free extended warranty on select models.
- Complimentary roadside assistance for a limited period.
- Service packages at discounted rates to ensure long-term peace of mind.
Popular Tata Cars with Festive Benefits
- Tata Harrier – The flagship SUV with ADAS features, panoramic sunroof, and a bold design gets attractive benefits for families looking for a premium upgrade.
- Tata Safari – Kerala’s love for spacious family SUVs makes Safari a hot pick during Onam, and the campaign makes it even more affordable.
- Tata Nexon – India’s most popular compact SUV and now a global NCAP 5-star safety-rated model, the Nexon comes with cash discounts and exchange bonuses.
- Tata Punch – Kerala buyers prefer Punch for its rugged looks and affordability, making it one of the most celebrated choices in the festive season.
- Tata Altroz and Tiago – For first-time car buyers, these hatchbacks come with irresistible price cuts, EMI flexibility, and added benefits.
Strategic Importance of Kerala for Tata Motors
Kerala is one of the most important states for Tata Motors’ passenger vehicle sales. The region has a strong preference for SUVs and hatchbacks, and with an increasing shift towards electric mobility, Kerala is becoming a hub for EV adoption. By introducing up to ₹2 lakh benefits during Onam, Tata Motors is not only boosting sales but also reinforcing customer loyalty in the state.
Customer-Centric Festive Push
Tata Motors’ Onam campaign is not just about discounts—it’s about enhancing the buying experience. Dealerships across Kerala are decorated in festive themes, offering customers a warm and celebratory atmosphere when they step in to explore vehicles. Test drive camps, family engagement activities, and special delivery ceremonies add to the festive excitement.
Conclusion
The Tata Motors Onam Campaign 2025 is more than just a promotional offer—it’s a celebration of Kerala’s culture and the brand’s commitment to its customers. With benefits up to ₹2 lakh, attractive finance schemes, and exclusive EV perks, Tata Motors is ensuring that customers in Kerala have every reason to drive home their dream car this Onam.
If you are planning to buy a new car during the festival season, this is the perfect time to explore Tata’s wide range of vehicles and take advantage of these once-a-year festive benefits.
