Luxury car enthusiasts in the UAE have a new reason to celebrate. Audi Abu Dhabi has officially opened pre-orders for the highly anticipated 2025 Audi Q5 and SQ5, signaling the brand’s latest push in the premium SUV segment. These upcoming models offer updated styling, advanced technology, and an even more dynamic performance package — all tailored to meet the evolving expectations of Audi’s discerning clientele.
This launch is not only important for Audi’s Middle East portfolio but also reflects the global automotive trend of combining sustainable luxury with high-performance driving.
Here’s everything you need to know about the 2025 Audi Q5 and SQ5, their standout features, design upgrades, and why Audi fans in Abu Dhabi are lining up early.
🚘 A Quick Look at the Audi Q5 & SQ5 Legacy
The Audi Q5 has long been a staple in Audi’s lineup — a mid-size luxury SUV that balances daily practicality with premium appeal. Meanwhile, the SQ5 adds a sportier dimension to the Q5 range, giving customers a more performance-focused drive with sharper aesthetics and upgraded mechanicals.
In the past few years, both models have seen great success in the UAE, thanks to:
- Smooth performance on both city roads and highways
- Plush interiors with intuitive tech
- Competitive pricing in the premium SUV bracket
- Trust in Audi’s German engineering
With the 2025 iteration, Audi aims to strengthen this legacy with bold design cues, a more sustainable approach to technology, and refined driving comfort.
🆕 What’s New in the 2025 Audi Q5 & SQ5?
✅ Exterior Design: Sportier and Sharper
Both the Q5 and SQ5 receive a refreshed exterior for 2025. Expect:
- A more aggressive front grille with redesigned matrix LED headlights
- New alloy wheel options with a sportier edge
- Sleeker taillights and reworked bumpers
- Sport-specific design touches for the SQ5 — blacked-out grille, red brake calipers, and quad exhausts
Audi has focused on aerodynamics and visual aggression — perfect for customers who want luxury and road presence in one package.
✅ Interior & Cabin Experience
Step inside the 2025 Q5 or SQ5, and you’ll be greeted with the signature Audi minimalism blended with smart tech. Key highlights include:
- A new 11.6-inch touchscreen MMI infotainment system with Android Auto & Apple CarPlay
- Digital Cockpit Plus with customizable display options
- Enhanced ambient lighting, new trim inserts, and ventilated leather seating
- Wireless charging, multi-zone climate control, and voice-activated commands
The SQ5 further adds sporty bucket seats, aluminum accents, and an upgraded Bang & Olufsen sound system.
✅ Performance Upgrades
Audi Q5 2025 is expected to continue with its 2.0L TFSI turbocharged engine paired with a 12V mild-hybrid system — delivering around 261 hp with quattro all-wheel drive as standard.
Meanwhile, the SQ5 gets a 3.0L turbocharged V6, producing around 349 hp, coupled with a sport-tuned suspension for tighter cornering and quicker throttle response.
Expect smoother ride dynamics, better acceleration, and improved fuel efficiency, thanks to revised powertrain calibrations and lightweight construction.
✅ Safety & Assistance Features
Audi continues to prioritize passenger safety with:
- Adaptive Cruise Control
- Lane Departure Warning & Lane Keep Assist
- Blind Spot Monitoring
- 360-degree camera system
- Park Assist with semi-autonomous parking capabilities
- Pre Sense City for forward collision detection
This makes both Q5 and SQ5 not only luxurious but also among the safest in their class.
📍Why Audi Abu Dhabi Is Focusing on Pre-Orders
The Abu Dhabi luxury car market is growing steadily, and Audi is seizing this opportunity. Opening pre-bookings early serves several purposes:
- Capturing Enthusiast Buyers: Early adopters and long-time Audi fans want first access.
- Market Response Measurement: Gauging interest levels helps with regional stock planning.
- Strengthening Dealership Engagement: Encourages customers to visit showrooms and experience Audi technology.
- Promoting Customization: Early customers get the benefit of personalized trims, colors, and accessory packages.
Abu Dhabi’s affluent customer base also leans toward German luxury brands. The Audi Q5 and SQ5 fit perfectly into a lifestyle defined by elegance, comfort, and reliability.
🛒 How to Pre-Book the 2025 Q5 or SQ5
Pre-bookings are now live at Audi Abu Dhabi dealerships. The process is simple:
- Visit the showroom or official Audi Abu Dhabi website
- Choose your model: Q5 or SQ5
- Select configuration (engine, color, features)
- Pay the pre-booking amount
- Receive priority delivery and updates
Audi is also offering exclusive early-bird benefits, which may include extended warranty packages, service discounts, or finance options through Audi Finance.
🌍 Sustainability and Innovation at the Core
Audi has also made strides in greener mobility, even with its petrol-powered models. The 2025 Q5 and SQ5 benefit from:
- Mild-hybrid electrification for better efficiency
- Recyclable interior materials
- Cleaner emission compliance
- Reduced carbon footprint during production
This aligns with Audi’s global vision to become a carbon-neutral manufacturer by 2050.
📊 Competitor Comparison
Here’s how the 2025 Q5 and SQ5 stand against rivals:
| Feature | Audi Q5 2025 | BMW X3 2025 | Mercedes GLC 2025 |
|---|---|---|---|
| Engine Options | 2.0L TFSI, 3.0L V6 | 2.0L, M40i | 2.0L Turbo + MHEV |
| Interior Tech | MMI, Digital Cockpit | iDrive 8 | MBUX with AI |
| AWD System | Quattro | xDrive | 4MATIC |
| Price Range (UAE) | Est. AED 220k–290k | AED 230k–310k | AED 240k–315k |
Audi continues to remain competitive by offering balanced pricing and exceptional ride quality.
🏁 Conclusion: A Perfect Start for Audi’s 2025 Line-up
The 2025 Audi Q5 and SQ5 mark a strong entry into the premium SUV market — offering a solid combination of design evolution, smart technology, dynamic performance, and unmatched comfort. With pre-orders now open in Abu Dhabi, Audi fans in the region are getting early access to what could be the best Q5 lineup yet.
Whether you’re upgrading your existing Audi or switching from another brand, the new Q5 or SQ5 promises an elevated driving experience that reflects the future of premium urban mobility.
