The Indian automotive market is buzzing once again, and this time it’s all about electrification. Tata Motors, one of India’s leading car manufacturers, is doubling down on its EV strategy. Recently, two of its most anticipated electric SUVs – the Tata Sierra EV and the Safari EV – were spotted testing together on Indian roads. This sighting has generated a lot of excitement among car enthusiasts, industry analysts, and eco-conscious buyers. The move clearly signals Tata’s aggressive roadmap toward sustainable mobility and its readiness to dominate the electric SUV space.
Background: Tata’s EV Journey So Far
Tata Motors has already made a strong mark in the Indian EV market with models like the Nexon EV, Tiago EV, and Tigor EV. The company holds a majority market share in the EV segment in India. With the Sierra and Safari EV, Tata aims to further expand its portfolio, targeting the premium and SUV-loving audience that demands power, comfort, and zero emissions.
The Comeback of Tata Sierra – But Electrified
The Tata Sierra is a name that brings back nostalgia for many Indians. First launched in the early 90s, it was one of the earliest lifestyle SUVs in India. Now, Tata is reviving this iconic nameplate, but with a futuristic electric twist.
The Sierra EV was first showcased at Auto Expo 2023 in concept form and drew widespread attention for its modern design while maintaining the original’s signature silhouette. The test mule now spotted seems to retain most of that design philosophy with some production-friendly adjustments.
Safari EV – Electrifying the Flagship SUV
The Tata Safari has been the brand’s flagship offering in the ICE segment. With the increasing demand for electric alternatives in the premium SUV space, the Safari EV is poised to cater to a growing consumer base that doesn’t want to compromise on size, power, or luxury while choosing electric mobility.
The prototype caught testing shares similar bodylines with the current Safari, but camouflaging and the absence of tailpipes strongly indicate its electric underpinnings.
Key Features Expected in Tata Sierra EV and Safari EV
While Tata hasn’t officially released the specifications yet, here’s what we can expect based on current EV trends and the prototypes seen:
| Feature | Sierra EV | Safari EV |
|---|---|---|
| Battery Pack | 50 – 60 kWh | 60 – 75 kWh |
| Range (Claimed) | ~500 km | ~550 km |
| Charging Time (DC Fast) | ~50 mins (0-80%) | ~60 mins (0-80%) |
| Drive Type | FWD/AWD | AWD (expected) |
| Connected Car Tech | Yes | Yes |
| ADAS Features | Likely | Likely Level 2 |
| Infotainment | 12-inch touchscreen, Harman Audio | Same, with more premium finish |
| Interior Theme | Minimalist, Futuristic | Spacious, Luxurious |
Design Language: Modern Yet Familiar
Tata Motors is known for blending futuristic aesthetics with practical Indian sensibilities. The Sierra EV test mule was seen with sleek DRLs, a high bonnet line, and unique window designs. The absence of a front grille (typical of EVs) and aerodynamically enhanced wheels confirmed its all-electric nature.
The Safari EV retains the muscular stance of its ICE sibling but with subtle EV-specific elements like a closed grille, unique alloy wheels, and blue accents symbolizing electric mobility.
Platform and Technology
Both these vehicles are expected to be built on Tata’s Gen-2 EV platform, which offers greater flexibility, improved range, and better integration of battery systems. The architecture is designed to support both 2WD and AWD setups, multiple body types, and higher battery capacities.
Tata is also integrating Ziptron technology, which includes high-performance battery packs, efficient motors, and advanced thermal management systems — all aimed at delivering long-term reliability and safety.
Market Competition
By launching the Sierra EV and Safari EV, Tata will directly challenge models like the Mahindra XUV.e8, Hyundai Ioniq 5, MG ZS EV, and upcoming models from BYD, Maruti Suzuki, and Kia. However, Tata’s aggressive pricing and local manufacturing will likely give it a competitive edge.
Launch Timeline
While no official date has been confirmed, the testing phase indicates a 2025 launch, most likely around Auto Expo or mid-2025. Expect the Sierra EV to be launched first, followed closely by the Safari EV.
Expected Price Range
- Tata Sierra EV: ₹22 – ₹28 lakh (ex-showroom)
- Tata Safari EV: ₹28 – ₹35 lakh (ex-showroom)
These price points will make both vehicles attractive options in the mid-to-premium EV segment.
What It Means for the Indian Market
The testing of both models together symbolizes a strategic shift for Tata Motors — moving toward a multi-model EV ecosystem that serves different needs: nostalgia and compact lifestyle utility (Sierra EV), and premium family luxury (Safari EV).
Moreover, the rollout of these EVs supports India’s target of achieving 30% EV penetration by 2030, and Tata Motors seems to be well-positioned to lead that charge.
Conclusion: The Future is Electric and Desi
The Tata Sierra EV and Safari EV aren’t just new models; they represent the next chapter in India’s electric vehicle evolution. Tata Motors’ ability to combine innovation, heritage, and affordability gives it a unique advantage in the market.
As more spy shots and details surface, excitement will continue to grow — and for good reason. Indian roads are about to witness a silent revolution, and it looks like Tata Motors is driving it full throttle.
