Pierer Mobility AG has long been recognized as one of Europe’s most influential motorcycle groups, uniting iconic brands such as KTM, Husqvarna, and GASGAS under one umbrella. Headquartered in Mattighofen, Austria, the company has built its reputation on performance, innovation, and premium engineering. In recent years, Pierer Mobility AG has not only expanded its product portfolio but also undergone a historic transformation, rebranding as Bajaj Mobility AG in January 2026. This shift reflects both the globalization of the motorcycle industry and the growing influence of Indian conglomerate Bajaj Auto.
A Legacy of Performance
Pierer Mobility AG began as the holding company for KTM AG, one of Europe’s most successful motorcycle manufacturers. KTM’s reputation for producing high-performance off-road and street motorcycles quickly elevated the group’s profile. Over time, Pierer Mobility expanded to include Husqvarna Motorcycles, known for its Scandinavian heritage and innovative designs, and GASGAS, a Spanish brand specializing in off-road and trial bikes.
The group also diversified into high-performance components through WP Suspension and broadened its reach into the bicycle market with the Felt brand. This multi-brand strategy allowed Pierer Mobility to appeal to a wide range of riders—from motocross enthusiasts to urban commuters.
Financial Strength and Global Reach
By 2024, Pierer Mobility AG reported €1.879 billion in revenue, selling nearly 292,500 motorcycles worldwide. The company employed over 5,300 people, with the majority based in Austria. Investments in product development reached €174.6 million, underscoring its commitment to innovation and long-term growth.
These figures highlight Pierer Mobility’s ability to compete with global giants while maintaining its European identity. Its motorcycles are sold in more than 90 countries, with strong market positions in Europe, North America, and Asia.
The Bajaj Connection
One of the most significant developments in Pierer Mobility’s history has been its partnership with Bajaj Auto, India’s second-largest motorcycle manufacturer. Bajaj has held a substantial stake in KTM AG for years, helping the Austrian brand expand into emerging markets.
In November 2025, Pierer Mobility AG announced plans to rebrand as Bajaj Mobility AG, marking a formal power shift. By January 2026, the name change was official, symbolizing Bajaj’s growing influence and the integration of European engineering with Indian scale and efficiency.
Innovation and Electrification
Pierer Mobility AG has consistently invested in electrification and digitalization. The company’s portfolio now includes electric motorcycles and e-bicycles, reflecting the industry’s shift toward sustainable mobility. Husqvarna and GASGAS have introduced electric models aimed at urban riders and younger audiences, while KTM continues to experiment with high-performance electric concepts.
Digitalization is another key focus. Advanced design tools, connected vehicle technologies, and over-the-air updates are becoming standard across the group’s brands. This ensures that Pierer Mobility remains competitive in a rapidly evolving market.
Challenges and Opportunities
The transformation into Bajaj Mobility AG presents both challenges and opportunities. On one hand, the rebranding may raise concerns among loyal European customers who value KTM’s Austrian heritage. On the other, Bajaj’s global scale and manufacturing expertise could help the group expand more aggressively into Asia, Africa, and Latin America.
The motorcycle industry is also facing pressures from tightening emissions regulations, shifting consumer preferences, and competition from electric startups. Pierer Mobility’s diversified portfolio and strong R&D investments position it well to adapt to these changes.
Market Positioning
With brands spanning premium, performance, and entry-level segments, Pierer Mobility AG has carved out a unique niche. KTM remains the flagship, appealing to riders who demand speed and precision. Husqvarna offers a blend of heritage and innovation, while GASGAS caters to off-road specialists. The addition of Felt bicycles and electric models ensures relevance in the broader mobility ecosystem.
By aligning with Bajaj, the group gains access to cost-efficient manufacturing, extensive distribution networks, and expertise in high-volume production. This synergy could make Bajaj Mobility AG one of the most formidable players in the global two-wheeler market.
Conclusion
Pierer Mobility AG’s journey from a regional Austrian company to a global powerhouse illustrates the dynamic nature of the motorcycle industry. Its brands—KTM, Husqvarna, GASGAS, and Felt—have become symbols of performance and innovation. The rebranding to Bajaj Mobility AG marks a new chapter, blending European engineering excellence with Indian scale and ambition.
As the company continues to invest in electrification, digitalization, and global expansion, it stands at the forefront of the mobility revolution. For riders, investors, and industry observers alike, Pierer Mobility AG’s transformation is more than a corporate rebrand—it’s a glimpse into the future of two-wheeled transportation.
Hello, my name is Himanshu Kumar and I am an experienced Digital Marketer. I have been blogging for the last 4 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
