Audi India is set to expand its flagship SUV portfolio with the launch of the SQ8 on March 17, 2026. Positioned between the standard Q8 and the high-performance RS Q8, the SQ8 offers a perfect blend of sporty performance and premium comfort. For Indian buyers seeking a balance of power, luxury, and exclusivity, this new entrant promises to be a compelling choice.
Engine & Performance
At the heart of the SQ8 lies a 4.0-litre twin-turbo V8 petrol engine:
- Power Output: 507 bhp (compared to 640 bhp in the RS Q8).
- Acceleration: 0–100 km/h in just 4.1 seconds.
- Driving Dynamics: Quattro all-wheel drive ensures stability and control, even at high speeds.
This makes the SQ8 a true performance SUV, delivering thrills while remaining more approachable than the RS Q8.
Design & Styling
Audi has given the SQ8 distinct touches to differentiate it from its siblings:
- Exterior: Aggressive styling with sportier bumpers, larger air intakes, and signature S badging.
- Wheels: Unique alloy designs that emphasize its sporty character.
- Interior: Premium leather upholstery, brushed aluminum accents, and Audi’s latest Virtual Cockpit digital display.
The SQ8’s design strikes a balance between elegance and athleticism, appealing to both enthusiasts and luxury seekers.
Positioning in Audi’s Line-Up
The SQ8 fills the gap between the standard Q8 and the RS Q8:
| Model | Power | 0–100 km/h | Character |
|---|---|---|---|
| Q8 (Standard) | 340 bhp (3.0L V6) | ~5.9s | Luxury-focused |
| SQ8 | 507 bhp (4.0L V8) | 4.1s | Sport-luxury balance |
| RS Q8 | 640 bhp (4.0L V8) | 3.8s | Track-inspired performance |
This positioning ensures buyers can choose based on their appetite for performance without compromising on Audi’s hallmark luxury.
Features & Technology
The SQ8 comes loaded with Audi’s latest innovations:
- Infotainment: Dual touchscreen MMI system with haptic feedback.
- Driver Assistance: Adaptive cruise control, lane-keeping assist, and Audi’s new ‘My Auras’ in-car experience modes.
- Comfort: Four-zone climate control, panoramic sunroof, and ventilated seats.
- Safety: Multiple airbags, advanced braking systems, and Audi Pre Sense technology.
Market Impact in India
Audi’s decision to bring the SQ8 to India reflects the growing demand for performance SUVs in the luxury segment.
- Target Audience: Enthusiasts who want RS-level excitement but with more everyday usability.
- Competition: Rivals include the BMW X6 M50i, Mercedes-AMG GLE 53 Coupe, and Porsche Cayenne GTS.
- Pricing: Expected to slot between ₹1.27 crore (Q8) and ₹2.69 crore (RS Q8), making it a premium yet relatively accessible performance option.
Verdict
The Audi SQ8 is more than just another SUV—it’s a statement of performance and sophistication. With its powerful V8 engine, sporty design, and advanced technology, it bridges the gap between luxury and adrenaline. For Indian buyers, it offers the thrill of a performance SUV without going all the way to the extreme RS Q8.
Audi’s strategy is clear: give enthusiasts a choice that’s fast, stylish, and practical for Indian roads.
Hello, my name is Himanshu Kumar and I am an experienced Digital Marketer. I have been blogging for the last 4 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
