Bajaj Mobility AG: A New Era After Pierer Mobility’s Transformation

The global motorcycle industry has just witnessed a landmark shift. On January 13, 2026, Pierer Mobility AG, the Austrian company that owned brands like KTM, Husqvarna, and GasGas, was officially renamed Bajaj Mobility AG. This renaming follows Bajaj Auto’s acquisition of full control over KTM through its subsidiary Bajaj Auto International Holdings BV (BAIH BV). For India’s Bajaj Auto, this is more than a corporate restructuring—it is a bold declaration of its global ambitions in the two-wheeler industry.

Background: From Pierer to Bajaj

Pierer Mobility AG was long associated with Austrian entrepreneur Stefan Pierer, who played a pivotal role in KTM’s revival and global expansion. Bajaj Auto first entered KTM’s story in 2007, acquiring a stake that steadily grew over the years. By November 2025, Bajaj Auto confirmed that it had acquired 100% control of KTM, paving the way for the renaming of Pierer Mobility AG to Bajaj Mobility AG.

This move symbolizes the culmination of nearly two decades of collaboration between Bajaj and KTM, during which KTM became a household name in India and other emerging markets thanks to Bajaj’s manufacturing and distribution strength.

What the Renaming Means

The renaming of Pierer Mobility AG to Bajaj Mobility AG is not just cosmetic—it reflects a strategic realignment:

• Unified Identity: Bajaj now directly controls KTM, Husqvarna, and GasGas under one corporate umbrella.
• Global Ambitions: Bajaj Mobility AG signals Bajaj’s intent to be recognized as a global motorcycle powerhouse, not just an Indian manufacturer.
• Restructuring: Alongside the renaming, Bajaj unveiled a new logo and restructured its workforce to align with its global vision.
• Relocation of Headquarters: The company also relocated its registered office, as resolved in the extraordinary general meeting held on November 19, 2025.

Impact on KTM and Other Brands

For KTM, Husqvarna, and GasGas, the renaming means stronger integration with Bajaj’s manufacturing and R&D ecosystem. Bajaj’s Pune and Chakan plants have already been producing KTM and Husqvarna motorcycles for global markets. With Bajaj Mobility AG at the helm:

• Cost efficiencies will improve through shared platforms and supply chains.
• Faster innovation cycles are expected, leveraging Bajaj’s engineering talent and KTM’s racing DNA.
• Emerging markets focus will intensify, with Bajaj using its distribution network to expand KTM and Husqvarna’s reach in Asia, Africa, and Latin America.

Strategic Significance for Bajaj Auto

This renaming cements Bajaj Auto’s position as a global leader in motorcycles. Key strategic advantages include:

• Brand Portfolio Expansion: Bajaj now controls premium European brands alongside its own commuter and sports motorcycles.
• Technology Transfer: KTM’s expertise in performance engineering will continue to influence Bajaj’s domestic lineup.
• Global Recognition: Bajaj Mobility AG positions Bajaj as a multinational brand, enhancing its credibility in Western markets.

Challenges Ahead

While the renaming is a bold step, Bajaj Mobility AG faces challenges:

• Brand Perception: KTM and Husqvarna have strong European identities. Bajaj must ensure that the renaming does not dilute their heritage.
• Operational Integration: Aligning Austrian and Indian operations under one umbrella will require careful management.
• Competition: Bajaj Mobility AG must compete with giants like Honda, Yamaha, and BMW in the global premium motorcycle space.

Conclusion

The transformation of Pierer Mobility AG into Bajaj Mobility AG is a watershed moment in the motorcycle industry. It reflects Bajaj Auto’s evolution from a domestic manufacturer into a global mobility leader, controlling some of the most respected motorcycle brands in the world. For riders, this promises exciting new products that blend European performance with Indian innovation. For Bajaj, it is the dawn of a new era—one where the company is no longer just India’s motorcycle giant, but a global force shaping the future of two-wheeled mobility.