Honda’s long-awaited entry into the all-electric SUV market—the Honda Prologue—has officially arrived, and it’s making waves in 2025. Built on General Motors’ Ultium platform and sharing its underpinnings with the Chevrolet Blazer EV, the Prologue marks a bold step forward for Honda’s electrification strategy. With nearly 32,000 units sold in the first eight months of the year, the Prologue has tripled its sales compared to 2024, signaling a strong consumer response and a promising future for Honda’s EV ambitions.
Let’s explore what makes the Prologue such a standout in today’s competitive electric vehicle landscape—and why its sales surge is more than just a flash in the pan.
⚡ A Strong Start in a Crowded Market
When Honda launched the Prologue in early 2024, expectations were modest. The brand had been slow to enter the battery-electric space, relying heavily on hybrids like the CR-V, Civic, and Accord. But the Prologue’s arrival changed the narrative. In 2024, Honda sold just over 10,000 units of the Prologue in the U.S. Fast forward to 2025, and that number has skyrocketed to nearly 32,000 units—a 207.7% increase.
August 2025 alone saw 9,347 Prologue units sold, making it Honda’s best month yet for the EV and placing it ahead of internal combustion models like the Odyssey and Passport. This surge is partially attributed to buyers rushing to take advantage of the $7,500 federal EV tax credit before its expiration on September 302, but it also reflects growing consumer confidence in Honda’s electric offerings.
🚙 Design and Platform: Familiar Yet Fresh
The Prologue’s design is sleek and modern, with clean lines and a wide stance that gives it a premium SUV feel. It’s available in multiple trims—EX, Touring, and Elite—with both front-wheel and all-wheel drive options. Built on GM’s Ultium platform, the Prologue benefits from proven EV architecture, offering solid range and performance.
Depending on the configuration, the Prologue delivers between 283 and 308 miles of EPA-estimated range. That’s competitive with rivals like the Hyundai IONIQ 5 and Ford Mustang Mach-E, which the Prologue outsold in August2. The Elite AWD variant, priced at $57,900 before incentives, offers a robust package of features and performance, making it a strong contender in the mid-size electric SUV category.
💡 Features and Tech: Smart, Safe, and Connected
Inside, the Prologue offers a tech-forward cabin with a 11.3-inch infotainment display, Google built-in services, and wireless Apple CarPlay and Android Auto. The dashboard layout is clean and intuitive, with premium materials and thoughtful touches that elevate the driving experience.
Safety is a priority, with Honda Sensing® standard across all trims. This suite includes adaptive cruise control, lane keeping assist, collision mitigation braking, and road departure mitigation. The Prologue also features a rear cross-traffic monitor, blind spot information system, and parking sensors, making it one of the safest EVs in its class.
💰 Pricing and Incentives: A Timely Advantage
Honda has aggressively priced the Prologue to compete in the EV market. After federal tax credits, the base EX FWD model drops from $47,400 to $39,900. Lease offers have been equally attractive, with some states offering deals as low as $159 per month, plus loyalty bonuses of up to $3,5002.
These incentives have played a key role in boosting sales, especially as buyers look to lock in savings before policy changes take effect. Honda’s strategic pricing, combined with strong lease options, has made the Prologue accessible to a wide range of consumers—from first-time EV buyers to loyal Honda fans.
📈 Market Impact: Honda’s Electrification Momentum
The Prologue’s success is part of a broader trend for Honda. In 2025, Honda and Acura sold over 992,000 vehicles in the U.S., with electrified models accounting for more than 306,000 units—a 53.4% increase over 2024. While hybrids still dominate Honda’s electrified lineup, the Prologue’s rapid growth shows that the brand’s EV strategy is gaining traction.
Honda’s next steps include expanding its EV portfolio with the upcoming “Honda O” series and continuing to refine its hybrid offerings. The Prologue serves as a bridge between Honda’s past and future—a symbol of its commitment to sustainable mobility and innovation.
🏁 Final Thoughts: A Prologue to Honda’s Electric Future
The Honda Prologue isn’t just a new model—it’s a turning point. With strong sales, competitive pricing, and a well-rounded feature set, it has proven that Honda can compete in the fast-evolving EV market. Its success in 2025 lays the groundwork for future electric models and signals a shift in consumer perception of the brand.
Hello, my name is Himanshu Kumar and I am an experienced Digital Marketer. I have been blogging for the last 4 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
