Mahindra is redefining its SUV strategy by launching products that cater to both traditional ICE buyers and next-generation EV customers. The Mahindra XUV 7XO and XEV 9S may share a similar design philosophy, but they represent completely different automotive worlds. While the XUV 7XO is expected to be a petrol and diesel-powered family SUV, the XEV 9S aims to showcase Mahindra’s electric mobility vision, loaded with cutting-edge technology and futuristic design cues.
This in-depth comparison explores how different these two SUVs look inside and out, focusing on design language, cabin experience, features, and overall road presence.
Exterior Design: Familiar DNA, Different Personalities
Mahindra XUV 7XO: Bold, Rugged and Traditional
The Mahindra XUV 7XO follows the brand’s signature muscular SUV design. It features sharp body lines, a high bonnet, and a commanding stance that appeals to buyers looking for a road-dominant ICE SUV.
Key exterior highlights include:
- Large grille with bold Mahindra branding
- Sculpted LED headlamps with aggressive DRLs
- Chunky wheel arches with alloy wheels
- Roof rails enhancing SUV appeal
- Conventional door handles and mirrors
Overall, the XUV 7XO looks rugged, practical, and family-oriented, perfectly aligned with Indian road conditions and long-distance usage.
Mahindra XEV 9S: Futuristic, Sleek and Premium
In contrast, the XEV 9S adopts a clean, aerodynamic electric SUV design. It looks more like a concept car brought to life, clearly distinguishing itself from Mahindra’s ICE lineup.
Exterior highlights include:
- Closed front grille for better aerodynamics
- Sleek LED light bars front and rear
- Flush door handles for a premium EV look
- Sporty alloy wheel design
- Smooth body panels with minimal creases
The XEV 9S clearly targets urban premium buyers who value modern aesthetics and sustainability.
Verdict:
XUV 7XO looks tough and conventional, while XEV 9S looks futuristic and tech-focused.
Interior Design: Practical Comfort vs Digital Luxury
Mahindra XUV 7XO Cabin: Spacious and Functional
Step inside the XUV 7XO, and you’ll notice a cabin designed for comfort, practicality, and everyday usability. The interior focuses on durability with premium touches to keep it competitive in its segment.
Expected interior features:
- Dual-tone dashboard layout
- Large touchscreen infotainment system
- Digital instrument cluster
- Physical buttons for climate control
- Comfortable fabric or leatherette seats
- Generous rear seat space
The cabin design is user-friendly, making it suitable for families and long highway drives.
Mahindra XEV 9S Cabin: Minimalist and High-Tech
The XEV 9S interior is where Mahindra pushes boundaries. The dashboard is expected to be clean, minimal, and dominated by digital screens.
Interior highlights may include:
- Wide digital display panel
- Touch-based controls replacing buttons
- Ambient lighting for a luxury feel
- Flat-bottom steering wheel
- Sustainable interior materials
- Advanced connected car features
The cabin feels more like a premium electric lounge than a traditional SUV interior.
Verdict:
XUV 7XO focuses on comfort and practicality, while XEV 9S delivers a futuristic, luxury-EV experience.
Technology & Features: Traditional vs Next-Gen
XUV 7XO: Proven and Reliable Tech
The XUV 7XO is expected to offer:
- Advanced driver assistance features
- Wireless Android Auto and Apple CarPlay
- 360-degree camera
- Multiple airbags
- Cruise control
- Premium sound system
It emphasizes reliability and safety, appealing to mass-market SUV buyers.
XEV 9S: Smart, Connected and Autonomous-Ready
Being an electric SUV, the XEV 9S is expected to go all-in on technology:
- Advanced ADAS suite
- Over-the-air software updates
- AI-based driver assistance
- Large connected infotainment system
- Smart energy management displays
The technology is designed to offer a future-ready driving experience.
Space & Practicality
- XUV 7XO is expected to offer better boot space and flexibility, making it ideal for road trips and family usage.
- XEV 9S, due to battery packaging, may prioritize cabin design over outright cargo capacity, though it may offer a front storage compartment.
Target Audience: Who Should Buy What?
Choose Mahindra XUV 7XO If You Want:
- Petrol or diesel engine options
- Lower ownership complexity
- Strong road presence
- Family-friendly cabin
- Proven SUV dynamics
Choose Mahindra XEV 9S If You Want:
- Zero-emission electric driving
- Futuristic design
- Premium interiors
- Advanced digital features
- Lower running costs
Final Verdict: Same Roots, Different Roads
While the Mahindra XUV 7XO and XEV 9S may share design inspiration, they are built for entirely different buyer mindsets. The XUV 7XO stays true to Mahindra’s rugged SUV heritage, while the XEV 9S represents the brand’s electric and technology-driven future.
If you value power, practicality, and familiarity, the XUV 7XO makes sense. But if you’re ready to embrace electric luxury and innovation, the XEV 9S stands out as a bold leap forward.
Mahindra has clearly ensured that both SUVs coexist without competing, giving Indian buyers the freedom to choose between tradition and transformation.




