BMW has launched the new 7 Series in India, marking the introduction of its luxury sedan in a refreshed avatar. The latest model, expected to offer a blend of performance, technology, and luxury, is available in both standard and long-wheelbase versions. Here are some key details about the launch:
BMW has introduced the new-gen 7 Series in the country, with prices starting at Rs 1.70 crore (ex-showroom). The model, which debuts in India alongside the all-electric i7 luxury sedan, is available in one variant.
On the outside, the seventh-generation BMW 7 Series gets a split headlamp design, the signature large kidney grille, new alloy wheels, new front and rear bumpers, and new wraparound LED tail lights.
Under the hood, the new 7 Series from BMW is available with a 3.0-litre petrol motor in the 740i guise producing 376bhp and 520Nm of torque. The car sprints from zero to 100km/hr in just 5.4 seconds and achieves a top speed of 250kmph.
1. Models and Variants:
- The new 7 Series comes in multiple variants, including petrol, diesel, and even electric options, such as the BMW i7, the electric version of the 7 Series.
- The variants typically include the 740i, 750i, and i7, offering different powertrains, with the i7 representing the fully electric offering.
2. Engine and Performance:
- The petrol variants are powered by a 3.0-liter turbocharged inline-6 engine, offering significant horsepower and torque for a refined and powerful driving experience.
- The i7 features an electric powertrain with impressive range and performance metrics, catering to the growing demand for electric luxury vehicles.
3. Design and Features:
- The 7 Series boasts a bold and sophisticated exterior with updated LED lighting, a signature kidney grille, and a more aerodynamic design.
- Inside, the cabin features luxurious materials, advanced tech integration (like the iDrive 8 infotainment system), and enhanced comfort features such as massaging seats, ambient lighting, and high-end audio systems.
- The rear-seat comfort is a key highlight, with reclining and adjustable seats, larger screens for entertainment, and premium finishes.
4. Technology and Infotainment:
- The 7 Series is equipped with the latest infotainment and connectivity features, including an advanced touchscreen, a large curved display, and voice recognition features.
- Advanced driver-assistance features like lane-keeping assist, adaptive cruise control, and automatic parking are also offered.
5. Pricing:
- The new BMW 7 Series is positioned as a premium luxury offering and comes with a price tag that reflects its high-end features and performance. Exact pricing may vary depending on the variant and additional customization options.
6. Competition:
- The BMW 7 Series will compete with rivals such as the Mercedes-Benz S-Class, Audi A8, and other luxury sedans in the segment.
This launch showcases BMW’s commitment to offering cutting-edge technology, luxury, and performance to Indian customers in the premium sedan segment.
