Royal Enfield closed out June 2025 on a high note, selling 89,540 motorcycles globally—up 22% year‑on‑year from June 2024.¹ Domestic volumes hit 76,957 units (up 16 %), while exports soared 79% to 12,583 units, underlining strong international momentum.
However, beneath the headline growth lies an interesting mix of standout performers and surprising dips across its model range. Let’s dive into the model‑wise breakdown.
📊 June 2025 Sales by Model
Royal Enfield’s 350 cc family continues to dominate, accounting for the vast majority of sales. According to RushLane, domestic sales totalled 76,957 units in June (the rest likely exports).
Classic 350 – 29,172 units
Royal Enfield’s evergreen bestseller retained the top spot in June. Sales climbed 17.6 % YoY, from 24,803 in June 2024, and edged up 1.9 % MoM from May’s 28,628 units.
Bullet 350 – 17,092 units
The refreshed Next‑Gen Bullet 350 surged 77.9 % YoY, leaping from just 9,610 units a year back. Month‑on‑month, it dipped slightly (~1 %) versus May’s 17,279 units.
Hunter 350 – 16,261 units
Consistent and reliable, Hunter grew 4.2 % YoY and 1.8 % MoM, continuing its strong foothold among younger riders and urban users.
Meteor 350 – 7,515 units
Meteor clocked a 7 % YoY decline, down from 8,085 in June 2024, and fell 2.4 % MoM from May’s 7,697 units.
650 Twins (Interceptor + Continental GT) – 2,938 units
The premium segment clocked modest growth, with combined twin‑cylinder models up 6.3 % YoY and showing solid 9.8 % MoM increase versus May’s 2,675 units.
Himalayan 450 – 2,036 units
The adventure tourer saw a steep 33.5 % YoY decline, from 3,062 units in June 2024, but bounced 36.7 % MoM, recovering from May’s low 1,489 units—likely due to supply normalization.
Super Meteor 650 – 1,012 units
Premium cruiser volumes dropped sharply, with sales down 53.7 % YoY, though rebound 18.9 % MoM from May’s 851 units.
Guerrilla 450 – 696 units
The newly launched Guerrilla 450 saw a 32.8 % MoM drop compared to May, selling 696 units versus 1,035.
Shotgun 650 – 235 units
This limited‑volume bobber posted a healthy 21.1 % MoM gain over May’s 194 units.
🔍 Insight: What’s Driving This?
1. Classic 350 – Timeless Appeal
The Classic remains Royal Enfield’s volume anchor. Its blend of retro styling, engine refinement, and multiple trim and colour options keeps attracting both new and upgrade buyers. It led June with nearly one‑third of total sales.
2. Bullet 350 – Reinvigorated Success
With the fresh generation launched in late 2023, the Bullet brand is showing a dramatic revival. August 2023 launch of Bullet 350 has begun translating into outsized volume gains.
3. Hunter 350 – Youthful Consistency
Positioned as RE’s value‑focused, lightweight 350 model, Hunter keeps delivering steady sales—between 15–17 k units per month—which supports its global appeal.
4. Meteor 350 – Plateauing
Once the flagship cruiser in the 350cc range, Meteor now seems to lose traction. Its sales declined slightly, possibly due to overlapping pricing or shifting tastes toward Bullet and Hunter.
5. Premium Models – a Mixed Bag
The 650 Twins continue to see modest gains. But Himalayan 450 volumes remain depressed due to year‑ago supply constraints and rising competition in the 450cc adventure space. Premium cruisers like Super Meteor and Shotgun remain niche.
📅 Quarterly & YTD Trajectory
Royal Enfield sold 2,65,528 units in Q1 FY26 (Apr–Jun 2025), up 17 % YoY. Exports accounted for 12,583 units in June and 36,749 units in the quarter (up 65–79 % YoY), signalling RE’s rising global footprint.
In Q2 CY‑2025 despite Himalayan stagnation, the 350cc models and new launches helped the brand clock a strong 11.8 % YoY increase to 228,779 units.
🔮 Outlook & Takeaways
- 350cc models remain core: classic, bullet, hunter continue as sales pillars, resonating with broad demographics.
- Classic 350 is unshakeable: still the brand’s volume engine, conventional yet consistently relevant.
- Bullet’s renaissance: next‑gen styling and nostalgia are translating into robust growth across India.
- Hunter’s steady climb: ideal for cost-conscious riders seeking city‑friendly retro.
- Meteor needs innovation: with declining trend, frequent refreshes or repositioning may help.
- Himalayan recovery pending: inventory and demand still catching up post‑supply lull.
- Premium twins stable; niche cruisers small but steadily growing as brand expands globally.
Conclusion
Royal Enfield’s June 2025 performance illustrates a brand anchored in its 350cc heritage. While Classic, Bullet, and Hunter 350 dominate volume growth, models like Meteor show strain, and Himalayan remains under pressure. Premium models and new launches like Guerrilla and Shotgun add variety but remain modest in contribution.
Looking ahead, RE’s ability to refresh its mid‑range models and scale up next‑gen offerings (such as the rumored Classic 650 and Himalayan 450 improvements) will be crucial in sustaining its growth momentum domestically—and abroad.
Hello, my name is Himanshu Kumar and I am an experienced Digital Marketer. I have been blogging for the last 4 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
