Hyundai has officially discontinued the Tucson in India due to dwindling demand, marking the end of its three-year run as the brand’s flagship SUV. No replacement is planned for now.
Hyundai Motor India has quietly pulled the plug on the Tucson, its premium midsize SUV, confirming weeks of speculation after the model was delisted from the company’s website. Launched in 2022, the fourth-generation Tucson was Hyundai’s bold attempt to break into the ₹30–40 lakh SUV segment. Despite its global success and feature-rich package, the Tucson struggled to find sustained traction in the Indian market.
A Promising Start That Fizzled Out
The Tucson debuted in India with much fanfare, boasting a futuristic design, a long list of features, and powerful engine options. Offered with both 2.0-litre petrol and diesel engines, including an optional all-wheel-drive system for the diesel variant, the SUV was positioned as a premium alternative to rivals like the Jeep Compass, Volkswagen Tiguan, and Citroën C5 Aircross.
Initially, the response was encouraging. Sales peaked in 2023, buoyed by launch excitement and Hyundai’s aggressive marketing. However, the momentum didn’t last. By 2025, annual sales had failed to cross the 4,000-unit mark, a disappointing figure for a vehicle meant to lead Hyundai’s premium push.
Why Did the Tucson Struggle?
Several factors contributed to the Tucson’s underwhelming performance:
- Pricing: Starting at ₹27.7 lakh (ex-showroom), the Tucson was priced close to luxury offerings from German brands, which may have deterred buyers looking for value.
- Brand Perception: While Hyundai is a trusted name in India, it’s still seen as a mainstream brand. Convincing buyers to spend luxury-level money on a Hyundai proved challenging.
- Segment Competition: The premium SUV space is fiercely competitive, with established players offering more brand cachet and similar features.
- Limited Visibility: Hyundai didn’t push the Tucson as aggressively as its mass-market models like the Creta or Venue. As a result, it lacked the showroom presence and consumer awareness needed to thrive.
No Replacement in Sight
Company sources have confirmed that there is no direct replacement planned for the Tucson in India at this time. This decision aligns with Hyundai’s broader strategy to focus on electrification and hybrid models, as well as the potential introduction of its luxury Genesis brand in the future.
While global markets continue to receive updates and facelifts for the Tucson, Hyundai India appears to be shifting its premium focus elsewhere. The discontinuation also frees up resources for upcoming launches like the Creta EV and Santa Fe Hybrid, expected to arrive by FY2026.
What It Means for Existing Owners
For current Tucson owners, Hyundai has assured continued support in terms of service, spare parts, and warranty coverage. However, resale values may be impacted due to the model’s exit from the market. On the flip side, buyers looking for a premium SUV at a discount may find attractive deals on remaining inventory at select dealerships.
Final Thoughts
The discontinuation of the Hyundai Tucson in India is a reminder that even globally successful models can falter in niche segments. Despite its strengths—design, features, and performance—the Tucson couldn’t overcome market dynamics and brand perception challenges.
As Hyundai pivots toward electrification and explores new premium avenues, the Tucson’s exit marks the end of an ambitious chapter. Whether it returns in a new avatar or remains a footnote in Hyundai’s Indian journey, one thing is clear: the road ahead for premium SUVs in India is being redrawn.
Hello, my name is Himanshu Kumar and I am an experienced Digital Marketer. I have been blogging for the last 4 years and I have special interest in SEO. Here I give you easy bikes and writes easy-to-understand reviews and news about the latest bikes, helping readers choose the best options.. My aim is to always provide you with accurate, new and useful information.
